Chicks link shapes with ‘bouba’ and ‘kiki’ sounds just like humans

Humans from many cultures tend to associate the nonsense words “bouba” and “kiki” with different shapes – and now it seems that 3-day-old chicks have the same inclinations

​Humans from many cultures tend to associate the nonsense words “bouba” and “kiki” with different shapes – and now it seems that 3-day-old chicks have the same inclinations Humans from many cultures tend to associate the nonsense words “bouba” and “kiki” with different shapes – and now it seems that 3-day-old chicks have the same inclinations