Politicians can use social media ads to buy votes for €4 per person

An analysis of the 2021 German federal elections has found that for every 200,000 times a politician’s social media adverts were viewed, their vote share increased by 2.1 per cent – a potentially low-cost way of swinging elections

​An analysis of the 2021 German federal elections has found that for every 200,000 times a politician’s social media adverts were viewed, their vote share increased by 2.1 per cent – a potentially low-cost way of swinging elections An analysis of the 2021 German federal elections has found that for every 200,000 times a politician’s social media adverts were viewed, their vote share increased by 2.1 per cent – a potentially low-cost way of swinging elections