Artificial intelligence has become the Swiss Army knife of the business world, a universal tool for increasing sales, optimizing efficiency, and interacting with customers. But new research explores another purpose for AI in business: to contribute to the social good. It can do so by helping businesses better serve vulnerable consumers: anyone in the marketplace who experiences limited access to and control of resources.
Artificial intelligence has become the Swiss Army knife of the business world, a universal tool for increasing sales, optimizing efficiency, and interacting with customers. But new research explores another purpose for AI in business: to contribute to the social good. It can do so by helping businesses better serve vulnerable consumers: anyone in the marketplace who experiences limited access to and control of resources. Artificial intelligence has become the Swiss Army knife of the business world, a universal tool for increasing sales, optimizing efficiency, and interacting with customers. But new research explores another purpose for AI in business: to contribute to the social good. It can do so by helping businesses better serve vulnerable consumers: anyone in the marketplace who experiences limited access to and control of resources.