New research concludes novel ideas tend to generate conflicting evaluations because people lack common points of reference from which to judge them. Such mixed reviews lead to negative perceptions about the idea’s usefulness, resulting in missed opportunities to drive innovation.
New research concludes novel ideas tend to generate conflicting evaluations because people lack common points of reference from which to judge them. Such mixed reviews lead to negative perceptions about the idea’s usefulness, resulting in missed opportunities to drive innovation. New research concludes novel ideas tend to generate conflicting evaluations because people lack common points of reference from which to judge them. Such mixed reviews lead to negative perceptions about the idea’s usefulness, resulting in missed opportunities to drive innovation.