Hey, Siri: Moderate AI voice speed encourages digital assistant use

Voice speed and interaction style may determine whether a user sees a digital assistant like Alexa or Siri as a helpful partner or something to control, according to researchers. The findings reveal insights into the parasocial, or one-sided, relationships that people can form with digital assistants, according to the researchers.

​Voice speed and interaction style may determine whether a user sees a digital assistant like Alexa or Siri as a helpful partner or something to control, according to researchers. The findings reveal insights into the parasocial, or one-sided, relationships that people can form with digital assistants, according to the researchers. Voice speed and interaction style may determine whether a user sees a digital assistant like Alexa or Siri as a helpful partner or something to control, according to researchers. The findings reveal insights into the parasocial, or one-sided, relationships that people can form with digital assistants, according to the researchers. 

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